{"id":13691,"date":"2024-02-13T12:43:31","date_gmt":"2024-02-13T12:43:31","guid":{"rendered":"https:\/\/codener.com\/?p=13691"},"modified":"2024-04-16T05:25:42","modified_gmt":"2024-04-16T05:25:42","slug":"keyword-research-for-your-ecommerce-seo-strategy","status":"publish","type":"post","link":"https:\/\/codener.com\/keyword-research-for-your-ecommerce-seo-strategy\/","title":{"rendered":"How to Research Keywords for Your Ecommerce SEO Strategy"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Are you new to ecommerce or digital marketing? <\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You&#8217;ve probably come across the term &#8220;search engine optimization&#8221; (SEO). In a world where online traffic is largely driven by what users type into a search box, mastering SEO can make or break your ecommerce venture.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/codener.com\/website-seo-services\">SEO<\/a> involves various strategies, but at its core, it&#8217;s about helping search engines like Google understand your ecommerce site and its offerings. The better they comprehend your content, the more likely they are to showcase your site in search results when potential customers search for products like yours.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At the heart of SEO lies keyword research \u2013 a fundamental tactic. Simply put, SEO keyword research involves grasping the language your potential customers use to discover products similar to yours and aligning your website and marketing language accordingly.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This article breaks down the basics of keyword research for ecommerce, aiming to simplify the process. The end goal is to create a pertinent list of keywords that you can regularly consult. These keywords will guide you as you construct and optimize your site, write compelling product descriptions, and craft engaging blog posts.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Significance of Keyword Research in Ecommerce Optimization<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When someone initiates a search, the search engine faces the challenge of selecting a handful of results from a vast pool of potential pages. The algorithms behind these search engines play a crucial role in determining the most fitting and relevant matches for each query. This underscores the importance of meticulously choosing your keywords. The goal is to enable search engines to align your site with the most pertinent keyword searches and display it prominently in the search results.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Securing a place on the first page of a search engine results page is not enough; achieving a high ranking on that page is equally crucial. Therefore, investing time in keyword research is important and it serves several critical purposes:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.fg85 {\n    position: relative;\n    display: flex;\n}\n\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n@media only screen and (max-width: 600px) {\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n}\n<\/style>\n<ul class=\"el\">\n<li class=\"fg85\"><p class=\"fd\">Gain insights into search demand to formulate an effective SEO strategy.\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Develop a list of phrases that align with your marketing goals.\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Prioritize keywords with high ROI potential for optimal results.\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Identify and address gaps in your store&#8217;s keyword coverage.\n<\/p><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword Research for Online Stores<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before diving into keyword research for your ecommerce business, it&#8217;s essential to grasp a few fundamental terms that play a crucial role in optimizing your online presence.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Keywords<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In search engine optimization (SEO), a keyword is a specific word or phrase that summarizes the content of a web page or site. These keywords, included in a webpage&#8217;s metadata, help search engines connect a page to relevant search queries.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Long-Tail Keywords<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Long-tail keywords consist of three or more words. These are particularly important as they target users further along in the purchasing process, often resulting in higher conversion rates. For instance, someone searching for &#8220;home gardening tips&#8221; may be in the early information-gathering stage, while a search for &#8220;best deals on organic fertilizer for home garden&#8221; indicates a higher purchase intent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Search Intent Categories<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SEO categorizes keywords into three main intents:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.fg85 {\n    position: relative;\n    display: flex;\n}\n\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n@media only screen and (max-width: 600px) {\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n}\n<\/style>\n<ul class=\"el\">\n<li class=\"fg85\"><p class=\"fd\"><strong>Navigational:<\/strong> When users seek a specific website.\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\"><strong>Informational:<\/strong> When users want to know or do something, like finding a homemade recipe.\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\"><strong>Transactional:<\/strong> When users are ready to make a purchase.\n<\/p><\/li>\n\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Search Volume&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Search volume is measured in average monthly searches, representing the total monthly searches for a specific keyword. Ideally, you want to target keywords with higher search volumes. Higher rankings for such terms mean increased potential for traffic and conversions.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, there&#8217;s no universal &#8220;perfect&#8221; search volume. What&#8217;s considered the right search volume varies for each website. Understanding your specific context and goals is crucial.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Competition<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While search volume is crucial, so is competition. Attempting to rank for highly competitive keywords without a realistic chance of success is counterproductive. Balancing high search volume with low competition is the ideal strategy, although it may require effort, patience, and a bit of luck to find these optimal keywords.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Keywords for Your Ecommerce SEO&nbsp;<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Building a strong ecommerce SEO strategy begins with a keen understanding of keywords. Let&#8217;s navigate through the steps to identify your keyword universe, uncover niche keywords for a competitive edge, establish an effective keyword research process, and craft a content strategy that sets you apart.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>1. Identifying Keywords<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When starting out, there&#8217;s a distinction between new businesses and those already established. Let&#8217;s focus on the scenario where you&#8217;re launching a fresh website.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For existing businesses, you probably have a wealth of data to draw from to guide your research. However, if you&#8217;re new to the scene, you&#8217;ll need to rely on analyzing your competitors.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The recommended approach is to identify key players in your industry that aren&#8217;t major brands like Amazon or Walmart. While it&#8217;s wise to steer clear of giant retailers, don&#8217;t overlook authoritative informational sites such as Wikipedia or Quora. These platforms can offer valuable insights into relevant keywords and topics.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can start your research using SEO tools like\u00a0 <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>, <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a>, <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>, or <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a>. In this example, we&#8217;ll utilize Google Keyword Planner. Suppose you&#8217;re in a sustainable fashion brand, and Thought Clothing is your main competitor. Input their website URL into Google Keyword Planner to access a list of organic keywords they rank for.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbabddf&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"636\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-2-1.jpg\" alt=\"\" class=\"wp-image-13775\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-2-1.jpg 1366w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-2-1-300x140.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-2-1-1024x477.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-2-1-768x358.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now, open a Google Sheet and start jotting down the keywords you aim to rank for. This process lays the foundation for building your comprehensive keyword universe.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>2. Utilizing Google Keyword Planner for Comprehensive Keyword Ideas<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To compete with dominant ecommerce giants, especially when starting out, it&#8217;s crucial to focus on a hyper-niche market\u2014a niche within a niche, or even further within that. This underscores the significance of specialization. Let&#8217;s walk through the entire process of keyword research using a practical example to illustrate the concepts we&#8217;ve discussed.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Using the sustainable fashion brand example mentioned earlier, let&#8217;s delve into finding the ideal keywords to optimize your store&#8217;s ranking.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Begin by conducting basic searches on Google, starting with intuitive terms. For instance, searching for&nbsp; &#8220;women clothes&#8221; will provide auto-suggestions that can offer valuable insights into popular search queries.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbac502&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"558\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-3-1.png\" alt=\"\" class=\"wp-image-13777\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-3-1.png 558w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-3-1-300x290.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you have an understanding of the suggested keywords, utilize tools like Keyword Planner to delve deeper into potential keyword ideas. By entering your main keyword, such as&nbsp; &#8220;women clothes,&#8221; you can explore related terms and modifiers commonly used by searchers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbaca7f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1067\" height=\"522\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-4-1.jpg\" alt=\"\" class=\"wp-image-13778\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-4-1.jpg 1067w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-4-1-300x147.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-4-1-1024x501.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-4-1-768x376.jpg 768w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Identify common terms used by searchers. Not all suggestions will be relevant; filter out irrelevant terms and focus on keywords that align with your business goals. To get more relevant suggestions, enter the keyword &#8216;women clothes&#8217; and the site URL. This helps weed out unrelated keywords, giving you more accurate and focused results. By doing this, you ensure that the suggestions are closely aligned with what you&#8217;re looking for, making the process more effective and efficient.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbacf81&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"522\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-5.jpg\" alt=\"\" class=\"wp-image-13780\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-5.jpg 1067w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-5-300x147.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-5-1024x501.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-5-768x376.jpg 768w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>First, save the keywords related to the website. Next, remove the website link to bring back all the unrelated keywords. Now, apply the exclude keywords in my plan filter to these related and unrelated mixed keywords. Since the plan mainly has saved keywords and no negative ones, the saved ones will be taken out, leaving the rest to create the negative list.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbad4ce&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-6.jpg\" alt=\"\" class=\"wp-image-13781\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-6.jpg 1062w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-6-300x145.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-6-1024x494.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-6-768x370.jpg 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After that, you might have a substantial list of unique keywords. All these keywords are a part of the negative keywords list. Sort these by monthly search volume to gauge their popularity.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Note: You can also refine keywords to get more relevant keywords.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbad9f0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"507\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-7.jpg\" alt=\"\" class=\"wp-image-13782\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-7.jpg 1048w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-7-300x145.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-7-1024x495.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-7-768x372.jpg 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Understanding the metrics associated with each keyword, such as keyword difficulty, volume, and traffic potential, is crucial for making informed decisions. Remember that this initial keyword list is just the beginning, and further research, including contextual inquiries, can uncover additional valuable keywords.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Any term with a search volume over 100 per month likely has numerous related terms. For example, let&#8217;s explore related terms for a few primary terms.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbadf57&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1547\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-8-11.jpg\" alt=\"\" class=\"wp-image-13783\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-8-11.jpg 1547w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-8-11-300x92.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-8-11-1024x314.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-8-11-768x236.jpg 768w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-8-11-1536x472.jpg 1536w\" sizes=\"(max-width: 1547px) 100vw, 1547px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This exercise highlights the importance of pulling data rather than making guesses when defining your content map and prioritizing keywords. Looking at the terms generated from primary terms like &#8220;Plus Size Clothing,&#8221; we find suggestions for 2,216 other terms, some relevant and some irrelevant. The same holds true for other primary terms, demonstrating the depth of possibilities.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>3. Create a research process<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To gather a lot of relevant terms, repeat the process about 10 to 15 times. You can also do most of these steps using Keyword Planner.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Copy and paste all the relevant keywords saved in your plan to a spreadsheet. Afterward, remove the saved plan to start a new one consisting of all relevant terms acquired after repeating the process 10 to 15 times.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s what half of my list looks like:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbae547&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-12.jpg\" alt=\"\" class=\"wp-image-13784\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-12.jpg 939w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-12-300x154.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/image-12-768x395.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now that you have a solid list of terms, what&#8217;s next? The answer is to group them into topics.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This step ensures you cover all kinds of user queries, from specific product searches to more general questions. Grouping keywords helps you organize your content strategy, making it easier to address different needs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>4. Construct a Topic Map<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A topic map involves organizing related keywords into smaller lists under representative topics in a spreadsheet format. This method enhances the organization and understanding of keyword clusters.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s crucial to assess if these groupings align with the type of content that Google favors for specific queries. Google consistently prioritizes certain content types for particular search queries.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most common content types include:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.fg85 {\n    position: relative;\n    display: flex;\n}\n\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n@media only screen and (max-width: 600px) {\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n}\n<\/style>\n<ul class=\"el\">\n<li class=\"fg85\"><p class=\"fd\">Informational pages (resembling Wikipedia)\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Product catalog pages (comprising Category, Sub-Category, and Product Detail pages)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Blog posts (varied in form but considered together for this purpose)\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Video content\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Reviews\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Visuals\/Infographics\n<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Audio\/Podcasts\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>5. Categorize Different Content Formats<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s valuable to strategically plan the types of content needed to effectively target your keywords. One way to do this is through manual research using Google. Start by creating a spreadsheet with columns for: keyword, topic, volume, difficulty, and content type.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You&#8217;ll need to input the Topic and Content Type manually, which might be tedious but worthwhile. Here&#8217;s an example of mapping different content types for the &#8220;plus size clothing&#8221; keyword:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69097bdbaebc0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"958\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/Image-13.jpg\" alt=\"\" class=\"wp-image-13785\" style=\"width:840px;height:auto\" title=\"\" srcset=\"https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/Image-13.jpg 1320w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/Image-13-300x218.jpg 300w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/Image-13-1024x743.jpg 1024w, https:\/\/codener.com\/wp-content\/uploads\/2024\/02\/Image-13-768x557.jpg 768w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This search engine results page (SERP) provides a mix of content types, indicating varied approaches to ranking. The easiest path seems to be through investing in a product category page or a list-form article. However, if selling on Amazon, accumulating thousands of reviews is necessary.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The results predominantly favor pages with high commercial intent, evident from the product listing ads (PLA) carousel at the top and various product category pages following.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After mapping content types for your priority terms, create a plan to develop this content. Start with a deliberate &#8220;content map&#8221; outlining your requirements (ideal keywords), blueprint (content to be produced), and structure (roadmap for content production).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>6. Construct a Content Calendar<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now that you have your priority keyword list and know the types of content needed, it&#8217;s time to create a calendar to organize your content creation and publishing efforts. Consider organizing your content by funnel stage based on search intent.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can use additional sheets in your keyword file to lay out your content plan, including:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.fg85 {\n    position: relative;\n    display: flex;\n}\n\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n@media only screen and (max-width: 600px) {\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n}\n<\/style>\n<ul class=\"el\">\n<li class=\"fg85\"><p class=\"fd\">Topic focus<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Content type<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Test title 1<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Test title 2<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Test title 3<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Target keyword<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Additional keywords<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Target length<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">URL<\/p><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Then, create a separate sheet for your content schedule with columns for:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.fg85 {\n    position: relative;\n    display: flex;\n}\n\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n@media only screen and (max-width: 600px) {\n.fg85::before {\n     content: \"\";\n    position: static;\n    top: 0.4375rem;\n    left: 0;\n    display: inline-block;\n       width: 0.9rem;\n    height: 0.9rem;\n    background: #003B72;\n    border: 0.25rem solid hsla(0, 0%, 100%, 0.84);\n    border-radius: 50%;\n    margin-right: 10px;\n}\n}\n<\/style>\n<ul class=\"el\">\n<li class=\"fg85\"><p class=\"fd\">Draft completed by date (Actual)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Publish date (Actual)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Draft needed by date (Estimated)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Expected publish date (Estimated)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Author<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Status (Not started, Assigned, In progress, Pending, Published)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Blog post type (If post, Category of Post)<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Post topic and description<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Example site<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Recommended URL<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Recommended title<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Recommended H1<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Recommended meta description<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Target keywords<\/p><\/li>\n<li class=\"fg85\"><p class=\"fd\">Notes<\/p><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can involve your content creation and management team in this sheet to track progress and ensure alignment with your ecommerce SEO strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keyword research is an ongoing process; continuously reassess and update your strategy based on evolving trends and user behavior. The goal is not just to rank but to provide valuable, relevant content that aligns with user intent. An effective SEO requires a well-defined process. By following these steps, you&#8217;ll be equipped with a game plan to enhance your ecommerce SEO strategy.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  ","protected":false},"excerpt":{"rendered":"<p>Are you new to ecommerce or digital marketing? You&#8217;ve probably come across the term &#8220;search engine optimization&#8221; (SEO). In a world where online traffic is largely driven by what users type into a search box, mastering SEO can make or break your ecommerce venture.<\/p>\n","protected":false},"author":12,"featured_media":13692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[334],"class_list":["post-13691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-ecommerce-seo-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/posts\/13691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/comments?post=13691"}],"version-history":[{"count":0,"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/posts\/13691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/media\/13692"}],"wp:attachment":[{"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/media?parent=13691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/categories?post=13691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/codener.com\/wp-json\/wp\/v2\/tags?post=13691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}